Digital t-shirt activation

URSUS beer launched "Seara Ursus", a national campaign that awarded
a t-shirt every 15 seconds to our consumers.
To activate it digitally, we've installed a virtual screen at one of the most crowded subway stations in the city.
The Kinect based installation allowed passers-by to try on a digital t-shirt, and made them participate into the national campaign for the real prizes.

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